I doubt I'd want this big a slab just to read a book.
Bennie DiNardo 9/9/2015 5:41:00 PM
Demonstrating Adobe software on iPad Pro.
jessica.geller 9/9/2015 5:41:54 PM
jessica.geller 9/9/2015 5:43:07 PM
Hmm. Our readers don't seem that impressed with the Pro. More than half of respondents not interested.
Bennie DiNardo 9/9/2015 5:43:21 PM
Adobe shipping its iPad app in October.
Bennie DiNardo 9/9/2015 5:44:08 PM
The full house claps after Adobe introduction.
jessica.geller 9/9/2015 5:44:31 PM
Phil Schiller back. Irene Walsh, head of design for 3D Medical, to show off new app for medical purposes.
Bennie DiNardo 9/9/2015 5:45:00 PM
Irene Walsh of 3D4 Medical
jessica.geller 9/9/2015 5:45:19 PM
Company makes an anatomy app that can show patients bones, muscles of human body, still and animated.
Bennie DiNardo 9/9/2015 5:45:49 PM
Helps people "understand and visualize" their ailments.
Bennie DiNardo 9/9/2015 5:46:08 PM
Walsh shows how its useful for physical therapy patients.
jessica.geller 9/9/2015 5:46:15 PM
With Apple Pencil, can cut through layers of anatomy.
Bennie DiNardo 9/9/2015 5:46:27 PM
She is creating a meniscus tear on the model to demonstrate a patient's actual tear, plus show where there is arthritis in the bone.
Bennie DiNardo 9/9/2015 5:47:26 PM
3-D model of arthritis, using the iPad Pro
jessica.geller 9/9/2015 5:47:50 PM
Professional can then share the images with the patient.
Bennie DiNardo 9/9/2015 5:48:07 PM
We have a few hospitals in Boston that might like to use this software.
Bennie DiNardo 9/9/2015 5:48:26 PM
Overview of iPad Pro features.
jessica.geller 9/9/2015 5:48:43 PM
$799 starting price? wow. not bad.
Hiawatha Bray 9/9/2015 5:49:03 PM
Three finishes -- silver, gold, space gray.
Bennie DiNardo 9/9/2015 5:49:16 PM
Three finishes available, starting at $799.
jessica.geller 9/9/2015 5:49:27 PM
Of course, extra for the keyboard. And...$99 for the stylus?
Hiawatha Bray 9/9/2015 5:49:32 PM
Starting price -- $799, up to $1,079. 32gb of memory to start. $99 for pencil. Available November.
Bennie DiNardo 9/9/2015 5:49:46 PM
Smart keyboard is $169.
Bennie DiNardo 9/9/2015 5:50:16 PM
Jessica, how do these prices compare to the Surface? $799 for iPad, $169 for keyboard, $99 for pencil. You're over $1,000 here.
Bennie DiNardo 9/9/2015 5:51:08 PM
That's a decent price for what you get. Still, as the name imples, it's a high-end niche product. No way does it turn around the fading demand for tablets. But it'll deliver higher margins, letting Apple soak up the demand at the high end where it can make real money. Apple will let Samsung, Amazon, LG etc have the bottom of the market, just as it has done with phones.
Hiawatha Bray 9/9/2015 5:51:09 PM
Yep...this just might work.
Hiawatha Bray 9/9/2015 5:51:17 PM
Power of iPad Pro
jessica.geller 9/9/2015 5:51:52 PM
Hiawatha, you don't think this thing is too pricey?
Bennie DiNardo 9/9/2015 5:52:03 PM
No, I don't. It's going to grab the top of the market.
Hiawatha Bray 9/9/2015 5:53:08 PM
Surface 3 starts at $499, Surface Pro 3 $799.
Bennie DiNardo 9/9/2015 5:53:21 PM
The iPad Pro seems just like the Surface Pro 3: stylus, split screen, comparable price.
jessica.geller 9/9/2015 5:53:33 PM
No they won't sell tons of them, but they're positioning themselves for profit more than for market share.
Hiawatha Bray 9/9/2015 5:53:41 PM
Keyboard $129, stylus $49.
Bennie DiNardo 9/9/2015 5:53:55 PM
If iPad Pro was available last year when I bought my Surface Pro 3, it would have made my decision much harder.
jessica.geller 9/9/2015 5:54:00 PM
jessica.geller 9/9/2015 5:54:25 PM
You college students have more disposable income than us working stiffs, I guess!
Bennie DiNardo 9/9/2015 5:54:29 PM
Tim Cook -- "I'd like to talk about an even larger screen. And that is your TV."
Bennie DiNardo 9/9/2015 5:55:01 PM
Apple TV announcement up next
jessica.geller 9/9/2015 5:55:12 PM
"We believe the future of television is apps."
Hiawatha Bray 9/9/2015 5:55:29 PM
Bennie DiNardo 9/9/2015 5:55:31 PM
Hiawatha Bray 9/9/2015 5:55:32 PM
"TV experience hasn't changed much in decades."
Bennie DiNardo 9/9/2015 5:55:40 PM
"Today, we are going to do something about that."
Bennie DiNardo 9/9/2015 5:55:49 PM
Search for what you want, watch when and where you want.
Bennie DiNardo 9/9/2015 5:56:58 PM
"A new foundation for TV."
Bennie DiNardo 9/9/2015 5:57:05 PM